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Excellence is not just a skill. It is an attitude.
Matthew Kapusta is a seasoned Digital Strategist and creative online marketer with over 12 years of digital experience leading, designing, managing, and deploying strategic emarketing, ecommerce, social media, and technical initiatives.
He believes that a successful Digital or eMarketing Strategy is founded in the same core principles that drive traditional, offline marketing and adheres to the basics of his "Digital Strategy Funnel"
Digital Strategy Funnel click to view
Designed by Matthew Kapusta, this strategic funnel illustrates the mix of strategy and tactical execution throughout the lifecycle leading from concept to point of acquisition or engagement. learn more
Success Factors
His success online has been achieved by my adherence to these guiding principles while leveraging the digital medium to develop an understanding of the target audience, the behaviors that drive them online, and creating engaging strategies that serve the target audience and the brand objectives.
Digital Strategy Blog Posts
Oct 22
Yup, There’s an App for That, But Should There Be?
Sept 18
Moving Consumers Through the Strategic Funnel
Sept 10
Search Engine Optimization – Big Impact, Low Cost, GREAT ROI
Sept 7
Have You Got Anything Without Spam?
Sept 4
Why Does a Bakery Have a Twitter Account?
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