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Matthew F. Kapusta - Curriculum Vitae
 Click here to request standard PDF resume
I am a seasoned online marketer, strategist, and leader with over 12 years of experience leading, designing, managing, and deploying strategic emarketing, ecommerce, and digital initiatives.
I have employed digital, emarketing, channel, and content strategies and various tactics in the following channels:
- Social Media
- SEO
- SEM
- Mobile Marketing
- Email Marketing
- PPC Banner Campaigns
- Loyalty Programs
- MicroSites
- Ecommerce
- Sales and Acquisition Funnels
I have launched over 100 web campaigns for a diverse product base, overseen budgets exceeding $2MM, and run multifunctional teams as large as 20 people, both onsite and offshore.
My experience providing strategic planning, direction, development, and consultation to industry leaders includes Rodale, Kraft, Heinz, NYSE Euronext, Arm&Hammer, Johnson&Johnson, Hain Celestial Group, and Nutrisystem to name a few.
With a background in technical programming as well as interface design and user experience, my digital strategies are rich with creativity and thought-out technical implementation.
| Professional Highlights and Summary for Matthew F. Kapusta |
Click here to request standard PDF resume
SUMMARY
Extremely creative digital marketing strategist and leader with a highly technical background, complete understanding of all digital channels, and extensive experience managing individuals and teams through the design and development process.
SUCCESS HIGHLIGHTS
- Designing online strategies that have increased sales, deepened market penetration, drove data acquisition, streamlined communications.
- Launching over 100 client digital campaigns and ecommerce initiatives for a diverse client base.
- Managing budgets exceeding 2MM.
- Running multi-functional teams as large as 20 people.
- Maintaining success and profitability throughout development.
MANAGEMENT HIGHLIGHTS
- Nine years managing multi-functional teams through the development lifecycle.
- Manage P&L for team operations and resource allocation for all project initiatives.
- Manage domestic and global multi-phase projects with lifecycles up to two years.
- Forecast and fill staffing requirements to keep projects on schedule and on budget.
- Develop and present presentations to clients, vendors, prospects, and partners.
- Quantify current projects into standard monthly reporting metrics.
CREATIVE HIGHLIGHTS
- Ten years overseeing the design of user interfaces for websites and other media.
- Over 100 websites designed, developed, and launched under my direction.
- Developed 103-point website usability test based on Jakob Nielsen's standards.
- Develop Information Architecture, Wire Frame, and Content Strategy.
- Maintain strict adherence to current user experience and usability standards.
- Guide and direct the creative process for all client initiatives.
- Remain current with design, search engine optimization, and usability trends.
TECHNICAL HIGHLIGHTS
- Ten years overseeing the design and development lifecycle of various online programs, mostly in a Director capacity.
- Proficient programming in PHP, ASP, HTML, and MySQL.
- Develop technical requirements documents based on client discovery sessions.
- Proficient in Office, Project, Visio, Powerpoint, Photoshop, Illustrator, and FLASH.
- Have remained current on search engine optimization requirements and techniques.
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